https://lexfleming.com LEX Fri, 05 Jun 2026 01:17:56 +0000 https://lexfleming.com en https://lexfleming.com/Homepage Sun, 09 Sep 2018 01:29:21 +0000 LEX https://lexfleming.com/Homepage CREATING REFERENCE MATERIAL FOR A.I. /* Reduce drop shadow on smaller screens */ @media (max-width: 600px) { .ai-text { text-shadow: 0px 3px 0px #000 !important; } } https://lexfleming.com/Stuff Fri, 05 Jun 2026 01:17:56 +0000 LEX https://lexfleming.com/Stuff Stuff Stuff is New Zealand’s go-to news source, delivering live, engaging and trusted journalism from every corner of Aotearoa. They approached me to create a punchy animation that would bring their impressive list of accolades to life. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/68b3734d2a0fd457048959ded87eb34dfcc82432f5050a0207b3f2725f832f7e/13-Amplify.gif" data-mid="249133907" border="0" src="https://freight.cargo.site/w/1000/i/68b3734d2a0fd457048959ded87eb34dfcc82432f5050a0207b3f2725f832f7e/13-Amplify.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/adc3a80b294796c276d1b48c66b2ca00b7f92af18c68fcc0454dd40bd9bd858b/12-Every-Conversation.gif" data-mid="249133906" border="0" src="https://freight.cargo.site/w/1000/i/adc3a80b294796c276d1b48c66b2ca00b7f92af18c68fcc0454dd40bd9bd858b/12-Every-Conversation.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0ca77640628fe92735426d8c4a2162571906f8452ab0cbf1520cc0387e677af9/14-Outro.gif" data-mid="249133908" border="0" src="https://freight.cargo.site/w/1000/i/0ca77640628fe92735426d8c4a2162571906f8452ab0cbf1520cc0387e677af9/14-Outro.gif" /> https://lexfleming.com/Vital-Zing Tue, 18 Jan 2022 03:58:53 +0000 LEX https://lexfleming.com/Vital-Zing Vital Zing // Water Drops Vital Zing are a kiwi brand commited to making water a little less boring. With the help of Lucie Smeriglio Photography, we made a bunch of visual content to show-off their great new packaging. <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/167e15387f82e7ee322255d4657560b6c5dcbe3712299cd04b028ef8b4774920/Pineapple-Props_6795.jpg" data-mid="188246332" border="0" src="https://freight.cargo.site/w/1000/i/167e15387f82e7ee322255d4657560b6c5dcbe3712299cd04b028ef8b4774920/Pineapple-Props_6795.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/136fecc6ba0004f1c11bdd6233bfc7be712cd5ab2f5a489a0c4921155db7ec9a/Hero_4-Flavours-2_6920.jpg" data-mid="188246328" border="0" src="https://freight.cargo.site/w/1000/i/136fecc6ba0004f1c11bdd6233bfc7be712cd5ab2f5a489a0c4921155db7ec9a/Hero_4-Flavours-2_6920.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/78477140743680d2e1080ef9c128b34a92a8f504eb7486f97d7d0fb983e50d95/GreenApple-Drop-6069.jpg" data-mid="188246334" border="0" src="https://freight.cargo.site/w/1000/i/78477140743680d2e1080ef9c128b34a92a8f504eb7486f97d7d0fb983e50d95/GreenApple-Drop-6069.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/45c3f7fd79beab865dd7be35e18503d7acb4e0dca1f79298c6bdbd96146f6d7b/Mango-Pour_6592.jpg" data-mid="188246331" border="0" src="https://freight.cargo.site/w/1000/i/45c3f7fd79beab865dd7be35e18503d7acb4e0dca1f79298c6bdbd96146f6d7b/Mango-Pour_6592.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/08f28a70fbe88b76c8636c0a8354b89d3eb8cb1ee1b7b3916b3b4998249e67c1/Raspberry-Props2-5627.jpg" data-mid="188246396" border="0" src="https://freight.cargo.site/w/1000/i/08f28a70fbe88b76c8636c0a8354b89d3eb8cb1ee1b7b3916b3b4998249e67c1/Raspberry-Props2-5627.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/67907e7bf3422548309f5616a18cfd0ca4218835b065c858fbb42b135b8b4b67/Peach-Block-5728.jpg" data-mid="188246385" border="0" src="https://freight.cargo.site/w/1000/i/67907e7bf3422548309f5616a18cfd0ca4218835b065c858fbb42b135b8b4b67/Peach-Block-5728.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/9bb73ff72de76dad3ead0f3be5e27184ecf86fe9b3f45a84055c1a0a736fcc82/BlackCherry-Hand-6032.jpg" data-mid="188246327" border="0" src="https://freight.cargo.site/w/1000/i/9bb73ff72de76dad3ead0f3be5e27184ecf86fe9b3f45a84055c1a0a736fcc82/BlackCherry-Hand-6032.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/56918cfcf37837d7a7a7b1eca393c703867ce913e8d1aefed2f31fac7b7ef534/LemonLime-Props_6261.jpg" data-mid="188246393" border="0" src="https://freight.cargo.site/w/1000/i/56918cfcf37837d7a7a7b1eca393c703867ce913e8d1aefed2f31fac7b7ef534/LemonLime-Props_6261.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/6848db9c90cf56b608e217ee112d744251e9e79f3bbacec93e142241ade5ff09/PeachPassion-Props_6361.jpg" data-mid="188246387" border="0" src="https://freight.cargo.site/w/1000/i/6848db9c90cf56b608e217ee112d744251e9e79f3bbacec93e142241ade5ff09/PeachPassion-Props_6361.jpg" /> https://lexfleming.com/Blue-Frog Mon, 24 Oct 2022 23:42:45 +0000 LEX https://lexfleming.com/Blue-Frog Blue Frog x Little Beauties Blue Frog cereal teamed up with Little Beauties Real Fruit, and they we’re looking for a fun animation to promote the new product’s launch.I used photography of the product and packs to create a kiwi summer pool party scene complete with Manus, spring boards, and some light peer pressure. https://lexfleming.com/Amuse-Bar-Kitchen Wed, 10 Jan 2024 00:29:25 +0000 LEX https://lexfleming.com/Amuse-Bar-Kitchen Amuse Bar &amp; Kitchen Located in the heart of Sky City Hamilton’s casino, Amuse Bar &amp; Kitchen had recently undergone revovations and was looking for a new brand to match. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/832055fb345c2c954cac568d44071678c8e833de966055429932faa78a53d756/Business_Card_Mockup_-1.jpg" data-mid="201267494" border="0" src="https://freight.cargo.site/w/1000/i/832055fb345c2c954cac568d44071678c8e833de966055429932faa78a53d756/Business_Card_Mockup_-1.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fd9a9fa0409516234644cc334f29363e7b69ddc5924d961809b44e61fd7097b7/Free_Round_Sticker_Mockup_-3.jpg" data-mid="201267495" border="0" src="https://freight.cargo.site/w/1000/i/fd9a9fa0409516234644cc334f29363e7b69ddc5924d961809b44e61fd7097b7/Free_Round_Sticker_Mockup_-3.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d1ce3f9f6257973cbccdf158bbf686144ce5935048e33bcf1f3d79c4a5288904/Wine_Glass_Mockup5.jpg" data-mid="201267584" border="0" src="https://freight.cargo.site/w/1000/i/d1ce3f9f6257973cbccdf158bbf686144ce5935048e33bcf1f3d79c4a5288904/Wine_Glass_Mockup5.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0108f6338ad4b25f3c43bfe860d248d395b1313943370fe1ee6c6850be4642f2/Menu-Clipboard.jpg" data-mid="201267496" border="0" src="https://freight.cargo.site/w/1000/i/0108f6338ad4b25f3c43bfe860d248d395b1313943370fe1ee6c6850be4642f2/Menu-Clipboard.jpg" /> https://lexfleming.com/Double-Trouble Mon, 17 Jan 2022 06:54:47 +0000 LEX https://lexfleming.com/Double-Trouble Double Trouble Distribution DTD is an alcohol distribution company based out of West Auckland. The couple running the show were looking for something a little fun and rebellious to reflect their name and nature. Introducing the punk-pirates of all things booze, Double Trouble Distribution. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/563fb4b39a1912dd516f63c9568a648d3eaa9e969f3a1fb0ec8d4facff951447/Logo-Square.jpg" data-mid="130444793" border="0" src="https://freight.cargo.site/w/1000/i/563fb4b39a1912dd516f63c9568a648d3eaa9e969f3a1fb0ec8d4facff951447/Logo-Square.jpg" /> <img width="3200" height="3000" width_o="3200" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a653d35d729ce37b3600b2404a3405886ef1046e0f1d877b64b66b1a26983a0/DTD.png" data-mid="171530834" border="0" src="https://freight.cargo.site/w/1000/i/9a653d35d729ce37b3600b2404a3405886ef1046e0f1d877b64b66b1a26983a0/DTD.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/268298f7ff02e3836117c57e63cae799eb381071c233dd6ad2090fa5fdac98a5/DTD_Business_Card_Mockup_2.jpg" data-mid="130444795" border="0" src="https://freight.cargo.site/w/1000/i/268298f7ff02e3836117c57e63cae799eb381071c233dd6ad2090fa5fdac98a5/DTD_Business_Card_Mockup_2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6ea831abfd39068ff9fc3eaabbbbd4bdc5962c5008a2094c64d7c8fab0e6e8c0/DTD_BlackTruck.jpg" data-mid="130444794" border="0" src="https://freight.cargo.site/w/1000/i/6ea831abfd39068ff9fc3eaabbbbd4bdc5962c5008a2094c64d7c8fab0e6e8c0/DTD_BlackTruck.jpg" /> https://lexfleming.com/Social-Social Thu, 19 May 2022 00:39:22 +0000 LEX https://lexfleming.com/Social-Social Social Social Social Social is New Zealand‘s one-stop social shop. They handle eveything online, so you can get on with your job in real life. The Social List on the other hand, is a valuable tool that helps companies find their perfect Kiwi influencer.&nbsp; I designed both brands to work as one, sharing fonts and colours, but with identifying differences, like Social Social’s little emoji ‘Dash’. <img width="1500" height="1080" width_o="1500" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fabcf0726b0a21c055d69c77e1b3895c28590668abd69d1dccf937e80555a8d/SS_BrandBook_Mockup.jpg" data-mid="143035371" border="0" src="https://freight.cargo.site/w/1000/i/6fabcf0726b0a21c055d69c77e1b3895c28590668abd69d1dccf937e80555a8d/SS_BrandBook_Mockup.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ecf54ad5b36cb8c6eeb74ea6d53554f710c8d3f83f09e2d522e638cf37e71c26/SS-Guy2.gif" data-mid="143035372" border="0" src="https://freight.cargo.site/w/800/i/ecf54ad5b36cb8c6eeb74ea6d53554f710c8d3f83f09e2d522e638cf37e71c26/SS-Guy2.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/18c215842c726c857182564b9ba63a6add8e458ad499625ae672df8d2a0dfae8/Logo-Reveal.gif" data-mid="143345603" border="0" src="https://freight.cargo.site/w/800/i/18c215842c726c857182564b9ba63a6add8e458ad499625ae672df8d2a0dfae8/Logo-Reveal.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4bcd0f8cfb8e919171bde89aa1c945d56525f5f668e98d49f3e4af57a9824e7b/Lex-Instagram46.jpg" data-mid="143345792" border="0" src="https://freight.cargo.site/w/1000/i/4bcd0f8cfb8e919171bde89aa1c945d56525f5f668e98d49f3e4af57a9824e7b/Lex-Instagram46.jpg" /> <img width="3200" height="3000" width_o="3200" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6ac28af5596d6965dc803677574ed389196d4c639f09d586ede35cbd13309859/SS.png" data-mid="171531078" border="0" src="https://freight.cargo.site/w/1000/i/6ac28af5596d6965dc803677574ed389196d4c639f09d586ede35cbd13309859/SS.png" /> https://lexfleming.com/The-Honey-Plot Tue, 09 Jan 2024 22:06:52 +0000 LEX https://lexfleming.com/The-Honey-Plot The Honey Plot This one-stop-honey-shop is based in Brisbane, Australia. They wanted a clean brand that could sit on both honey, and honey making equipment. Taking inspiration from Australia’s national colours and culture, I created a brand that can be used at home and abroad. The company’s acronym ‘THP’ is hidden within the body of the bee, making the icon distinct and ownable. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a46ad1a8724114d97a4aba48a334b35a685ef1d766f50741a0a19557e302fd1e/THP.gif" data-mid="201394960" border="0" src="https://freight.cargo.site/w/1000/i/a46ad1a8724114d97a4aba48a334b35a685ef1d766f50741a0a19557e302fd1e/THP.gif" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5c7bda63290246d492effbecba6df03a3fa466d5a45d4c4e873a581f69cbf388/THP_BusinessCards.jpg" data-mid="201267113" border="0" src="https://freight.cargo.site/w/1000/i/5c7bda63290246d492effbecba6df03a3fa466d5a45d4c4e873a581f69cbf388/THP_BusinessCards.jpg" /> <img width="2000" height="1362" width_o="2000" height_o="1362" data-src="https://freight.cargo.site/t/original/i/d8a0586eb13e8c297e1cfc0c1a90de8830965c03369933707eccdc24aa90a10a/Jar-4b.jpg" data-mid="201266462" border="0" src="https://freight.cargo.site/w/1000/i/d8a0586eb13e8c297e1cfc0c1a90de8830965c03369933707eccdc24aa90a10a/Jar-4b.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/39d4c747ab98de49b18bf388ab96a5a908a4d75ad1346f7287dcdb804000272c/Beehive.jpg" data-mid="201266387" border="0" src="https://freight.cargo.site/w/1000/i/39d4c747ab98de49b18bf388ab96a5a908a4d75ad1346f7287dcdb804000272c/Beehive.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/459420a253ec658b6b22b922d37b38a9c488ec481b0347578121331e3125de6c/THP-iPhone-Mockup-4.jpg" data-mid="201266464" border="0" src="https://freight.cargo.site/w/1000/i/459420a253ec658b6b22b922d37b38a9c488ec481b0347578121331e3125de6c/THP-iPhone-Mockup-4.jpg" /> https://lexfleming.com/The-Local-Taphouse Wed, 17 Jan 2024 21:39:25 +0000 LEX https://lexfleming.com/The-Local-Taphouse The Local Taphouse Located in Sky City Hamilton, The Local Taphouse Had been around for a few years, but was now in need of a more consistent and recognisable brand identity. Taking inspiration from the space itself, plus the existing brand, I created an identity that took archival illustrations and added a bold colour palette. This mix of past and present speaks to the location, as the SkyCity building was built in 1940 as Hamilton’s Post office. <img width="2000" height="1417" width_o="2000" height_o="1417" data-src="https://freight.cargo.site/t/original/i/804ab3fde349fc569df07462f8c6f239e49f105e8a0ad45644aeee7bade33d1c/TLT_PosterMockup3.jpg" data-mid="234282724" border="0" src="https://freight.cargo.site/w/1000/i/804ab3fde349fc569df07462f8c6f239e49f105e8a0ad45644aeee7bade33d1c/TLT_PosterMockup3.jpg" /> https://lexfleming.com/Dosh Thu, 24 Dec 2015 13:28:40 +0000 LEX https://lexfleming.com/Dosh Dosh Dosh is how everyone will be moving money in the near future. Created by a couple of blokes who got used to using a similar service in Singapore, they saw an opportunity to bring it back to our shores when they arrived in Aotearoa during the pandemic. As a service that handles your money, Dosh needed to look professional and realiable, while at the same time being youthful and fun.And that’s the story of Dosh, New Zealand’s Digital Wallet.&nbsp; <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a354fbe2b10e19ec2d7bfba09558523c751799aca90aa922351063cdadf7c763/Dosh.png" data-mid="129863119" border="0" src="https://freight.cargo.site/w/1000/i/a354fbe2b10e19ec2d7bfba09558523c751799aca90aa922351063cdadf7c763/Dosh.png" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/81535b9ae3a69bb4a735cdcc267b116358be4ed008a5f5028a17f502f23f85be/DoshiPhone.jpg" data-mid="129862979" border="0" src="https://freight.cargo.site/w/1000/i/81535b9ae3a69bb4a735cdcc267b116358be4ed008a5f5028a17f502f23f85be/DoshiPhone.jpg" />