The Local Taphouse

Located in Sky City Hamilton, The Local Taphouse Had been around for a few years, but was now in need of a more consistent and recognisable brand identity. Taking inspiration from the space itself, plus the existing brand, I created an identity that took archival illustrations and added a bold colour palette. This mix of past and present speaks to the location, as the SkyCity building was built in 1940 as Hamilton’s Post office.